7 ways shopping will get better by 2020

Walking around the National Retail Federation’s annual convention and expo provides thousands of examples of retailers “improving the customer experience.” It’s a nice line, but what does that really mean for all of us consumers? NRF’s Sarah Neale Rand reports from the “Retail 2020” exhibit in the Innovation Lab at NRF 2018: Retail’s Big Show, where some of the coolest emerging tech that will shape the near-future of retail is on display.

Paul Chapuis