June20 Study: 65 Percent of Americans Prefer Shopping at Physical Stores to See and Touch a Product Before Purchasing

Americans value the rich information available to them while shopping online but crave the immediacy and sensory elements of the brick-and-mortar shopping experience

HAYWARD, Calif.- NOVEMBER 16, 2017--A new study commissioned by June20, the company that is creating a whole new category of kinetic retail displays by combining the tactile gratification of in-store shopping with a content-rich online experience, found that 84 percent of Americans prefer to shop at brick-and-mortar stores or at a combination of online and in-store retailers.

The study of 1,000 U.S. adults conducted by Propeller Insights in October 2017, found that while American consumers still love the brick-and-mortar shopping experience, the online shopping experience offers benefits they don't easily get in stores like user reviews, videos and specifications they need to help them make choices when buying a product. When asked what they like about the online shopping experience that is missing from an in-store experience, 42 percent of Americans say they miss the ability to compare items, and 31 percent of Americans miss the easy access to rich information about products that the in-store experience doesn't provide.

“Our research shows that Americans gravitate to online shopping because they like having more choices and the ability to compare items with rich content and information at their fingertips. This helps them make