The Birth of Click and Mortar Retailers

In an age where ‘drone’ and ‘delivery’ are now being used in the same sentence but consumers cry nostalgia for the simple, tactile experience of inspecting an item before buying, the ideal retail experience is getting harder and harder to pin down. The modern shopper demands efficiency but desires human connection. They harken back to a time when the digital experience hadn’t yet lured them into the dark shadows of the Internet, or when in-store limitations hadn’t borne inside them a hostility towards the brick and mortar experience.

Read More
Paul Chapuis
June20 Launches the Converge Kinetic Display with Target and Verizon Wireless

With the Converge suite of display solutions, customers can interact with the tablet-and-rail system to get information about complex products, configure design options, discover and compare similar products in a category, or display an expanded range of products and their availability. Customers even have the option to send the information on the tablet directly to their mobile device while standing in the aisle.

Read More
Paul Chapuis
Best of NRF 2018: Top 10 Takeaways

June20’s digital display demo within the Retail2020 section of the Innovation Lab showcased its reinvention of the in-store shopping experience. June20's Converge retail technology platform adds a content-rich online experience through a sliding tablet that delivers videos, reviews and expanded content for the product the shopper is viewing on the shelf.

Read More
Paul Chapuis
#NRF2018’s Focus On Customer-Associate Engagement

Assisted Selling Displays. June20 introduced customization and bespoke configuration technology as part of the NRF Innovation Lab display.  The tool guides customers in the store to configure a product (such as a car) using a set of stations and dynamic tablet-format display to select color, fabric, texture (such as flat leather or wood grain) and more.

Read More
Paul Chapuis
My NRF2018 retail demo awards roundup – from annoyingly smart fridges to self-powered pop-up shops

At the packed NRF Big Show #NRF2018 in New York last week, many retailers looked at vendors touting new tech, including AI, AR/VR, and more, all in the name of improving customer experiences. But most of those same retailers know that, before leaping into that arena, they first need to bring existing systems up to speed, enable their front-line associates, and figure out how to build seamless, consistent experiences across online digital and the store.

Read More
Paul Chapuis
7 ways shopping will get better by 2020

Walking around the National Retail Federation’s annual convention and expo provides thousands of examples of retailers “improving the customer experience.” It’s a nice line, but what does that really mean for all of us consumers? NRF’s Sarah Neale Rand reports from the “Retail 2020” exhibit in the Innovation Lab at NRF 2018: Retail’s Big Show, where some of the coolest emerging tech that will shape the near-future of retail is on display.

Read More
Paul Chapuis